Media misogyny
My piece for The Friday Times
Pakistan’s electronic media is not accountable to anyone except to the barons and the market. And let us not forget that the barons, the mafia and the market are great bedfellows
Stereotype sells and its reinforcement is a popular cause. Perhaps this is why the electronic media has taken the inherent sexism of mainstream Urdu media to new heights. A new culture of real-time degradation of women is in vogue – all in the name of entertainment and the vague estimation of ratings that guarantee commercial earnings.
In the recent weeks, we were shamelessly entertained by a reality-TV-esque squabble between two parliamentarians who called each other names. Dr Firdous Ashiq Awan, a sitting federal minister of the ruling party, and Kashmala Tariq, a doyenne of the Musharraf regime entered into an argument over switching of political loyalties. Kashmala had a fair point: Dr Awan switched her party before the 2008 election and joined the PPP. Once confronted with this uncomfortable truth, she became abusive to the extent of questioning Kashamla’s ‘character’, a generally male-defined view of women’s sexuality in Pakistan. (more…)














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