Posts Tagged corporate

Pakistani cable operators, following the cyclical escalation of imagined hatreds, discontinued the transmission of Indian satellite channels in 2002. The absence of Indian TV soaps, fodder for an entertainment hungry populace, was widely mourned. Once, not long ago, the axiomatic edge of Pakistan’s TV serials was widely acknowledged both in Pakistan and in India. No longer. This is the age of the market, of selling dreams and drama, of converting the stereotype into a saleable commodity and citing it on the cultural stock exchange.

The popularity of Hindi language soaps is not limited to Pakistan. I have seen squatters in Dhaka’s decrepit Bihari camp, Bangladesh’s largest no man’s land, glued to their colour TV sets. Here, Biharis lack citizenship; they are technically Pakistani, having opted for the Land of the Pure at the cessation of Bangladesh in 1971. But Pakistan doesn’t want them and so they continue to live in limbo. Yet, Star Plus is still beamed 24/7 into their tiny, cramped, leaking shacks. Indian soaps have made inroads even into Afghanistan, that newly liberated project of global corporate interests. They were wildly popular until the Afghan government banned them as inimical to Afghani values.

The soaring audience of Star Plus and Zee TV serials, with their in-your-face parivar mantras, is known all too well. The hype is also a constructed story of success and market acquisition. On the face of it, the commodification of entertainment is a global phenomenon. So what’s the problem, one might ask, given that most of us post-colonial wannabes in South Asia want to integrate into the global economy and its uniform cultural variants? Junk food, designer brands, pop music and the corporate media ethos are all “signs of progress.” (more…)

The captioned article of mine appeared in News on Sunday a week ago. I was quite glad to note that the NEWS wrote an editorial on this subject and picked up a few concerns highlighted in my longer piece. I have reproduced it at the end of this post.

A little news item that appeared a few weeks ago was ignored by our all-knowing analysts and TV channels. Reportedly, the Federal Public Service Commission failed to recruit all the vacancies that were advertised for the CSS competitive examination held in 2007. Out of 290 available posts, the number of successful candidates in the 2007 CSS competition was merely 190, leaving almost 100 vacancies unoccupied.

In the photo above Founder of Pakistan Mohammad Ali Jinnah is seen talking to Pakistani Civil Servants (circa 1947)

Last year, too, the government could not get enough number of successful CSS candidates to fill in the available posts and 47 vacancies could not be filled. Such instances have occurred before but given the state of unemployment this is, to put it mildly, shocking.

The truth of the matter is that entering the civil service is no longer an alluring career option for the talented young men and women of this country. Perhaps, the greatest damage to the attractiveness of the civil service came in the wake of the devolution plan that rendered the most coveted service group — District Management Group – unpalatable. Within days, the district administrators had no prescribed career-paths and that they had to be subservient to small time political cronies of the central political elites. (more…)