Pakistan media: Through the looking glass
It is ironic that the electronic media which played a major role in the movement against a military dictatorship is now being cited as one of the challenges to the fractured democratic transition since 2008. Perhaps it is not by design. It is clear that the electronic media remains a nascent industry and like the rest of the country operates in a largely unregulated environment. Pakistan’s overall governance climate is marked by dynasties, oligarchies and mafias. Why should we expect the media to rise above the larger culture? Nevertheless, given its important role in shaping public opinion and attitudes, the need for media responsibility has increasingly been articulated by a wide range of actors and not just the wounded political players.
The current media freedoms are unprecedented. Gone are the days when holy cows could not be touched and certain subjects were taboos in the public domain. Indeed, the national security paradigm is ascendant and the official history of Pakistan is the major narrative but there are plenty of discordant and critical voices within the industry. However, the imperatives of a rating-advertising driven culture impair the ability to be objective and rational. This is why a highly respected English channel had to switch to Urdu to cater to the cruel corporate dynamics. Concurrently, Pakistan with a largely static readership has witnessed the launch of two major English dailies and a third one is likely to be launched by the end of this year! (more…)


















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